Oct 9, 2021
SEMrush Review (2022): Best SEO & Keyword Research Tool (7 Day FREE Trial)
Hey guys,
so I’m going to start “SEMrush Review (2022)” by saying something super obvious here. If you have a website or a blog or a channel whatever it is what’s the one thing we all want more visitors,
Right I did warn you it would be obvious so whatever your business is if you have an online presence you can’t do anything without traffic and this is probably the thing I get asked the most not just from social media and people reaching out by email.
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But other business owners in real life who want to try and have some success online how do I get more visitors or more views that’s why I wanted to take some time to share a tool I love called SEMrush you can see a link to sign up for a free trial and then open it up so you can follow along with what I’ll be showing you as we go through it now.
If you haven’t heard of SEMrush this is a tool that is like a one-stop-shop for getting more traffic it’s got a ton of different SEO tools and it can help you analyze your own website and all your competitors so you can see how to climb up the rankings but it can also be used to help you work out what kind of content people are looking for what they’re searching for and how you can get in front of them.
Because that’s the whole aim right. if people don’t see you you can’t show them that you have value or a good offer for them or great content or whatever it is so I’m going to give you a walkthrough here today of some of the things that SEMrush can do and how it helps with traffic by showing you.
How to improve your SEO but price-wise it does cost more and I think that’s probably the only thing that makes people debate whether or not to get it so we really want to see it today if it’s worth the cost of just under a $100 usd per month now.
I started using SEMrush around Eight years ago, when I was trying to find a better way to do keyword research and that’s probably still the main reason why I open it up to this day okay so let’s open it up and I’ll show you what it can do the first thing we’re going to quickly look at is auditing a website this is a simple way to improve your SEO rankings by just fixing any obvious problems or making tweaks to the pages that you already have now you can do this for any website but you’re probably going to start by looking at your own.
So you can go here and set up a project this means you don’t have to keep repeating this step every time you want to check your site and so you can keep track of what changes overtime because SEMrush is just going to show you what you need to do to improve you’ll have to go make those changes yourself whether that’s creating content or fixing errors or creating backlinks and once you do that you’ll see that SEMrush did help and ultimately that you’re getting more traffic.
Having your domain as a project lets you do that you’ll probably want projects for your main competitors, too so you can just keep an eye on what they’re doing like if they have pages that are getting a lot of traffic or new stuff they’re publishing and so on I’ll just be using this site right now as an example so up here you can see the site health.
That’s basically telling you what the big obvious things are that you need to work on and that could be certain errors or duplications or just making sure that all these search engines are able to crawl your site and using that information to give you a ranking in the world of SEO, unlike the real world, you do want everyone to be able to crawl all over you and SEMrush will look at each page of your site and give you a bunch of suggestions for how you can improve the SEO that could be simple stuff like making an article or a blog a little longer or it might tell your domains where you should try and get backlinks.
You can go compare yourself with your competitors and how both of you are ranking what your best keywords are and so on but I’m gonna move on now to the main thing I like to use SEMrush for and that’s keyword research honestly just because of time, I won’t be able to cover a fraction of what you can do on here but I’m planning on doing a lot more detailed look at some of the other tools and uses of SEMrush I’ll put those in the description is below so if you have any requests just leave me a comment.
I’ll be happy to try and work on those as well now let’s look at my favorite SEMrush tool called Keyword magic tool or “Keyword Research Tool” now. if SEMrush was entirely just this one tool I’d still pay the same price for it because it’s that helpful and the reason I say that is I think there used to be a time where you could almost sit down with a piece of paper and come up with some clever ideas of niches to target or interesting keywords you might know have been able to get ranked
But unfortunately, those days are pretty much over so the only way you have any chance of ranking on keywords is if you find long-tail keywords that you can compete on just in case you don’t know long-tail just means multiple words together if you search dog training that’s a short tail keyword now this long-tail versus short-tail keywords thing is really important.
Because established websites are going to be ranked highly on most of these short-tail keywords in their niche and even if a new product or idea appears in that niche with new keywords around it if you both produce content about it, they will quickly get ranked higher than you on the new short-tail keyword simply because their the whole site has a stronger ranking and better backlinks and so on.
So you’ve got to be smart and you’ve got to find long-tail keywords that you can really deliver on by giving the people who search exactly what they’re searching for if you do that over and over that’s how you make it work and build up your credibility and grow your audience and climb the rankings alright so let’s look at an example so you can see what results from you get and what all the data means so you need new content and you want to target something you can rank on you picks something.
I want to talk about let’s say calendar apps now you know you’re probably never going to compete on calendar app as a keyword so let’s see what else we can find now you have all the keyword results here and you can filter them quickly with these tabs so broad match is very general and I think you’re better off using phrase match so you keep your keywords close to what you intended exact match here will obviously narrow it down more and related is narrower again okay.
So you can see how the amount of results changes as we go through these tabs but there’s a lot to work with here so this column down the left is also super helpful because it gives me a bunch of suggestions for longer tail keyword groups for me to look at
I can quickly see if there’s anything useful or interesting that jumps out at me so what are we looking for here well the main thing is these two columns this one volume shows the number of searches per month and this one here KD (Keyword Difficultly) percentage gives you a percentage of how difficult it will be to get in the top 20 results on google organic search 1 percent would be super easy and 99 is basically don’t even bother trying so we want this KD (Keyword Difficultly) percentage to be as low as possible so I like to look for things around 20 to 30 percent or less again if possible now that means that the search volume is probably going to be lower too.
But that’s okay what’s great about this tool is that it allows you to find a lot of these easy targets and to start ranking them and then the more you do that the better your site becomes the more traffic you get and if you like you’ll be able to go after more difficult more popular keywords as time goes on this is because when you start getting traffic google gets more information about your site and your internal links and how long people stay on a page and so on.
This means they can see your site is useful and trustworthy and so it becomes more credible and gets pushed up in the rankings and at the end of the day that’s why SEMrush is worth the money because even though there are free tools out there or cheapest ones that give you some keyword results they don’t show you all these amazing low competition keywords with the same quality of data if you can’t find keywords that you can rank on then you’re just wasting your time spinning your wheels creating content that will never be seen or it will take forever for your site to grow.
So as I said this keyword magic tool is why I love SEMrush because at the end of the day it’s what made me able to get my sites ranking and monetized much sooner than would have been possible with the free or lower-cost alternatives the increase in traffic more than pays for the cost of it every month it’s also important to remember that this isn’t just a one-off job you can’t just find one good keyword and put out a few pieces of content.
That’s it no this is going to be an ongoing process you want to be constantly looking for new keywords to target so you can keep growing and ultimately increasing the amount of traffic to your site.
Who do I recommend SEMrush?
For well basically anyone who has a site or a channel that needs more traffic or for anyone who’s doing their own SEO and wants a tool to help them make the best decisions for creating content that will be the easiest to rank like many others I’m sure I initially held back on using SEMrush because of the cost but I tried using some of the cheaper and even free tools out there found some success but it felt more like luck.
Often wasted time trying to rank on something that took too long or that just didn’t bring me enough traffic when I even got it ranking so with SEMrush I found that the data it provides is much more reliable consistent trustworthy and as a result. I’ve been able to see faster rankings in google and I got reliable traffic off the back of that which has more than paid for the cost of using this many times over.
Because let’s say you find 50 keywords that have really low competition and as a result, they only have let’s say 40 searches a month but when you put that together that’s potentially 2000 people as traffic to your site every month and that’s not even taking into account all the other SEO improvements SEMrush can help you make.
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Don’t forget that you can avail your exclusive 7-day SEMrush trial.
Also it’ll save you a ton of time too once you have all your regular projects and searches and competitors saved so you can quickly see what’s happening so there’s a link below that will let you sign up for a free trial if you haven’t done so already and I really recommend that you give it a go I found it extremely helpful over the years particularly.
For helping to improve my site but mainly as an absolute beast when it comes to working out what content I can create that will actually find an audience and bring me great traffic you.
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